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Sökning: hsv:(SAMHÄLLSVETENSKAP) > Fuchs Matthias

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  • Chekalina, Tatiana, 1979-, et al. (författare)
  • A value co-creation perspective on Customer-Based Brand Equity Model for Tourism Destinations : A Case from Sweden
  • 2014
  • Ingår i: Finnish Journal of Tourism Research (Matkailututkimus). - 1796-1300. ; 10:1, s. 8-24
  • Tidskriftsartikel (refereegranskat)abstract
    • This study aims at contributing to the development of the customer-based brand equity (CBBE) concept in a tourism destination setting by taking into account the value-co-creation approach. The components of the proposed model consist of the customers’ evaluation of the destination promise in terms of transforming tangible, intangible and social destination resources into tourists’ value-in-use. Moreover, destination brand awareness affects the evaluation of the destination promise, which, in turn, determines tourists’ behavioural intentions towards the destination. By implementing a web survey and using a linear structural equation modelling approach, the proposed model is empirically validated for the Swedish mountain destination of Åre. Results particularly show the significant contribution of customer benefits and value for money to create destination loyalty. The paper demonstrates that by monitoring unique destination and tourist-specific experience dimensions, destination management can control both the value-in-use for a customer and customer loyalty, thereby upgrade and evaluate its marketing strategy, and, finally, discover promising innovation potentials for highly experiential tourism products.
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  • Fuchs, Matthias, et al. (författare)
  • A knowledge destination framework for tourism sustainability
  • 2013
  • Ingår i: Tourism. - 1332-7461. ; 6:2, s. 121-148
  • Tidskriftsartikel (refereegranskat)abstract
    • Based on Grant's (1996) knowledge-based view of the fi rm, Jafari's (2001) knowledge-based platform ofthinking and Schianetz, Kavanagh and Lockington (2007a) Learning Tourism Destination, the KnowledgeDestination Framework (Höpken, Fuchs, Keil & Lexhagen, 2011) is introduced and a Web-based DestinationManagement Information system (DMIS) is presented. It is illustrated how knowledge creation,exchange and application processes can be improved by applying a Business Intelligence approach. By focusingon Online-Analytical Processing (OLAP), exemplarily for the Swedish tourism destination of Åre, it ishighlighted how DMIS can be used as a monitor for measuring the proportion of tourists with the smallestecological footprint (Dolnicar, Crouch & Long, 2008; Dolnicar & Leisch, 2008). After a discussion of studylimitations, future research steps are outlined. Th e paper concludes by providing some critical remarks on thepolitical economics of sustainability on a global scale and by outlining policy implications for the governanceof sustainability at the level of tourism destinations.
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  • Fuchs, Matthias, et al. (författare)
  • Big data analytics for knowledge generation in tourism destinations : A case from Sweden
  • 2014
  • Ingår i: Journal of Destination Marketing and Management. - 2212-571X. ; 3:4, s. 198-209
  • Tidskriftsartikel (refereegranskat)abstract
    • This paper presents a knowledge infrastructure which has recently been implemented as a genuine novelty at the leading Swedish mountain tourism destination, Åre. By applying a Business Intelligence approach, the Destination Management Information System Åre (DMIS-Åre) drives knowledge creation and application as a precondition for organizational learning at tourism destinations. Schianetz, Kavanagh, and Lockington’s (2007) concept of the ‘Learning Tourism Destination’ and the ‘Knowledge Destination Framework’ introduced by Höpken, Fuchs, Keil, and Lexhagen (2011) build the theoretical fundament for the technical architecture of the presented Business Intelligence application.After having introduced the development process of indicators measuring destination performance as well as customer behaviour and experience, the paper highlights how DMIS-Åre can be used by tourism managers to gain new knowledge about customer-based destination processes focused on pre- and post-travel phases, like “Web-Navigation”, “Booking” and “Feedback”. After a concluding discussion about the various components building the prototypically implemented BI-based DMIS infrastructure with data from destination stakeholders, the agenda of future research is sketched. The agenda considers, for instance, the application of real-time Business Intelligence to gain real-time knowledge on tourists’ on-site behaviour at tourism destinations.
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