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Sökning: WFRF:(Fuentes Christian) > (2013)

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  • Fuentes, Christian, et al. (författare)
  • Socio-cultural Retailing: What can retail marketing learn from this interdisciplinary field?
  • 2013
  • Ingår i: International Journal of Quality and Service Sciences. - 1756-669X .- 1756-6703. ; 5:3, s. 290-308
  • Tidskriftsartikel (refereegranskat)abstract
    • Purpose – The purpose of this paper is to contribute to the on-going cultural turn in retail marketing by offering an overview of the interdisciplinary field of socio-cultural retailing and discussing how this body of work can contribute conceptually, methodologically and substantively to the field of retail marketing.Design/methodology/approach – This paper is based on a literature review of socio-cultural retail studies in marketing, cultural geography, sociology, and anthropology. The literature is analysed in relation to the substantive, conceptual and methodological domains of retail marketing.Findings – Drawing on the literature review, the authors argue that socio-cultural retail studies can contribute to the field of retail marketing substantively, conceptually and methodologically, thus broadening its current scope and domains.Originality/value – This paper provides an overview of an interdisciplinary field and identifies how it can contribute to the field of retail marketing. It is valuable for retailing researchers interested in socio-cultural approaches to the study of contemporary retailing.
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Fuentes, Christian, (2)
Hagberg, Johan (1)
Svingstedt, Anette, (1)
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