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Sökning: WFRF:(Fuentes Christian) > Samhällsvetenskap

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1.
  • Fuentes, Maria, et al. (författare)
  • Risk Stories In the Media: Food consumption, risk and anxiety
  • 2015
  • Ingår i: Food, Culture and Society: An International Journal of Multidisciplinary Research. - 1552-8014. ; 18:1, s. 71-87
  • Tidskriftsartikel (refereegranskat)abstract
    • Although media-fueled food scares are often described as linked to consumers’ food anxieties, previous studies of food consumption have failed to explore fully how foodscare reports add to consumers’ anxieties. Using a relational theory of risk and a narrative approach, this article highlights how food-scare reports, through various risk accounts, create anxiety-inducing stories where consumers are appointed as handlers of conflicting food risks. Based on material collected from a 2009 Swedish food scare, the article suggests that food-scare reports construct multiple conflicting risks. The analysis also shows that news reports make consumers responsible for handling these risks and, in addition, involve conflicting instructions regarding how consumers should handle the risks described. The article concludes that it is the combination of conflicting risks and conflicting prescriptions for handling those risks that feeds consumers’ anxieties.
2.
  • Fuentes, Christian, et al. (författare)
  • Making a Market for Alternatives: Marketing Devices and the Qualification of a Vegan Milk Substitute
  • 2017
  • Ingår i: Journal of Marketing Management. - 1472-1376. ; 33:7-8, s. 529-555
  • Tidskriftsartikel (refereegranskat)abstract
    • The aim of this paper is to describe, conceptualise and critically discuss how and with what consequences marketing is used to construct a mass market for vegan substitutes. Drawing on the concepts of the marketing device and qualification, it shows how Oatly – a Swedish company making oat-based products – enrols three sets of marketing devices, i.e. digital media, packaging and stores, to simultaneously ‘alternativise’ and ‘convenienise’ its range of vegan products. The result is the material and discursive construction of a range of vegan products that is qualified as different enough from conventional dairy products to be an attractive alternative, but similar enough to fit into existing practices of shopping for food, cooking and eating. By qualifying products along multiple registers, Oatly constructs ‘plastic’ products, which can be consumed, for various reasons, by various groups of consumers thus enacting a multi-niche market for its products.
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5.
  • Fuentes, Christian, et al. (författare)
  • Socio-cultural Retailing: What can retail marketing learn from this interdisciplinary field?
  • 2013
  • Ingår i: International Journal of Quality and Service Sciences. - 1756-669X .- 1756-6703. ; 5:3, s. 290-308
  • Tidskriftsartikel (refereegranskat)abstract
    • Purpose – The purpose of this paper is to contribute to the on-going cultural turn in retail marketing by offering an overview of the interdisciplinary field of socio-cultural retailing and discussing how this body of work can contribute conceptually, methodologically and substantively to the field of retail marketing.Design/methodology/approach – This paper is based on a literature review of socio-cultural retail studies in marketing, cultural geography, sociology, and anthropology. The literature is analysed in relation to the substantive, conceptual and methodological domains of retail marketing.Findings – Drawing on the literature review, the authors argue that socio-cultural retail studies can contribute to the field of retail marketing substantively, conceptually and methodologically, thus broadening its current scope and domains.Originality/value – This paper provides an overview of an interdisciplinary field and identifies how it can contribute to the field of retail marketing. It is valuable for retailing researchers interested in socio-cultural approaches to the study of contemporary retailing.
6.
  • Fuentes, Christian, et al. (författare)
  • Sustainability Service In-Store: Service Work and the Promotion of Sustainable Consumption
  • 2016
  • Ingår i: International Journal of Retail & Distribution Management. - 0959-0552. ; 44:5, s. 492-507
  • Tidskriftsartikel (refereegranskat)abstract
    • Purpose – The purpose of this paper is to explore, illustrate, and conceptualize how sustainability service is performed and the role it plays in the promotion of sustainable consumption. Design/methodology/approach – Theoretically, this paper takes a practice theory approach, conceptualizing the provision of sustainability service as a set of complex, socio-material, and performative practices. Methodologically, this paper draws on an ethnographic study of a retail chain – W-Store – and its sustainability service. Interviews with management and focus group interviews with shop assistants and consumers, as well as observations made in-store, make up the material analysed. Findings – The provision of sustainability service is accomplished in this case via three service practices; arranging green shopping trails, answering sustainability questions, and promoting sustainability to green consumers in-store. The analysis shows that the retailing of sustainable products is not simply a matter of including sustainability products in the range and instructing shop assistants to promote them. Sustainability service – as enacted at W-Store – was dependent on the successful combination and configuration of human competence (service staff) and IT and organizational artefacts. There also needed to be congruence between consumers and their images and between retailers and the version of sustainability they were enacting. Finally, the provision of sustainability service required an investigative and adaptive organization capable of keeping up as well as developing vis-á-vis changing sustainability discourses and issues. However, once the necessary conditions had been met, sustainability service worked towards promoting sustainable consumption by making green shopping possible, educating consumers on sustainability issues, and motivating them via positive feedback and dialogue.Originality/value – Underscores the importance of investigating sustainability service and offers both a conceptual approach to and an analysis of this particular type of retail service work.
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  • Fuentes, Christian, et al. (författare)
  • Green shopping apps as market devices: materialities, competences and moralities
  • 2014
  • Ingår i: www.nrwa.se.
  • Konferensbidrag (övrigt vetenskapligt)abstract
    • In this paper we examine ethical shopping apps as market devices. Focusing on three “ethical” apps” available on the Swedish market, we examine the prescriptions built into these devices. The preliminary analysis carried out shows that the ethical apps examined all work to encourage and allow certain ethical/responsible consumer practices and subjectivities. They are designed to extend the consumption capabilities of the consumers that use them and shape their ways of seeing and thinking about ethical consumption.
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9.
  • Fuentes, Christian (författare)
  • How Green Marketing Works: Practices, Materialities and Images
  • 2015
  • Ingår i: Scandinavian Journal of Management. - Elsevier. - 0956-5221. ; 31:2, s. 192-205
  • Tidskriftsartikel (refereegranskat)abstract
    • There are surprisingly few empirical studies of green marketing practices, and when such studies are carried out, they tend to take a simplistic approach. In this paper, the need to develop more complex and critical analyses of green marketing practices is addressed through the development of a practice theory approach to green marketing. Drawing on an ethnographic study of the Nordic Nature Shop, this paper explores the marketing of green outdoor products. Through various marketing practices, the Nordic Nature Shop presents the purchase and use of green outdoor products as a way to carry out outdoor practices while simultaneously protecting a fragile outdoors and thereby enabling consumers to be good both in and to nature. The analysis shows that not only are green products marketed through practices, but they are also marketed as practice-enablers, that is, tools in the accomplishment of environmentally problematic practices.
10.
  • Fuentes, Christian (författare)
  • Images of Responsible Consumers: Organizing the Marketing of Sustainability
  • 2015
  • Ingår i: International Journal of Retail & Distribution Management. - 0959-0552. ; 43:4-5, s. 367-385
  • Tidskriftsartikel (refereegranskat)abstract
    • Purpose: The purpose of this paper is to examine and explain what organizes the marketing of retail sustainability. Design/Methodology/Approach: Theoretically, this paper takes a marketing-as-practice approach and makes use of practice theory to conceptualize the marketing of sustainability. Methodologically, an ethnographic study of three Swedish retail chains and their marketing work has been conducted. Interviews with management, observations made at the stores of these three retailers and various marketing texts and images produced by these retailers form the material analysed. Findings: This paper illustrates three different ways of marketing and enacting sustainability. It shows that sustainability is framed differently and, indeed, enacted differently in order to fit various ideas about who are the responsible consumers. The argument is that rather than consumer demand, supply pressure or media scandals, the marketing of sustainability is in each of the cases studied configured around a specific notion of the responsible consumer. What sustainability work is marketed, through which devices it is marketed, and how it is framed is guided by an idea of whom the retailers’ responsible consumers are, what their lifestyles are, and what they will be interested in. Images of responsible consumers work as configuring agents around which retailing activities and devices are organized. Originality/value – The paper provides an in-depth analysis of the marketing of sustainability and offers a new explanation about what it is that influences the various approach to sustainable marketing taken by retailers.
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