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Sökning: WFRF:(Fuentes Christian) > Övrigt vetenskapligt

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  • Fuentes, Christian (författare)
  • Green Marketing at the Store: The socio-material life of a t-shirt
  • 2012
  • Annan publikation (övrigt vetenskapligt)abstract
    • Green products are becoming part of contemporary consumer cultures and part of everyday life. But how are green products constructed? And how do they work? This paper is concerned with the role that marketing plays in the making and circulation of green products. My aim is to illuminate the process of green making. Departing from an understanding of marketing as socio- material practice I analyse how a green outdoor product - a t-shirt - was constructed as green through the marketing practices of the Nordic Nature Shops. Focusing on this retail corporation and examining the practices of trail making, attending and selling I suggest that these t-shirts become green through a process of socio-material inscription. Through marketing practices green moral is generated and linked to the t-shirts giving and potentially making them desirable consumption objects to be used in the construction of consumers green identities. But, this process of green making is, I argue, a difficult accomplishment with ambiguous outcomes. The greening of consumer culture is not an easy accomplishment and commercial greening might also have a number of negative societal consequences.
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  • Fuentes, Christian (författare)
  • Green Retailing - A socio-material analysis
  • 2011
  • Doktorsavhandling (övrigt vetenskapligt)abstract
    • The marketing and consumption of green products has grown significantly in recent years. As mediators between producers and consumers, retailing sites play an important role for the distribution of green products. It is through stores and other retail sites that green products are marketed and made available to consumers. But how does retailing work to circulate green products? How are green products made part of specific consumption worlds and practices? And does green retailing facilitate the development of more environmentally sustainable patterns of production and consumption? Green retailing: a socio-material analysis offers a critical account of green retailing. Using practice theory and drawing on an ethnographic study of an outdoors retail chain, this book argues that the understanding of green retailing benefit from the acknowledgement of the complexities involved in retail practices. The book analyses the work done by the Nordic Nature Shop to make their green outdoors products meaningful and functional to consumers. It shows how the retail chain uses its outlets to create a world in where their products are become necessary while simultaneously giving the products the qualities needed to function in this world. Green outdoors products are through the Nordic Nature Shops marketing work framed as tools and problem solvers that mediate between society and nature and protect fragile environments. Through their marketing of green products, the Nordic Nature Shop promises that it is possible to consume the outdoors in a greener way. However, in offering consumers products that resolve the contradiction between wanting to enjoy and wanting to protect the outdoors, the Shop also makes a number of resource intensive outdoors consumption practices possible. This means that while the Nordic Nature Shop contribute to the greening of contemporary consumption practices it simultaneously reproduces consumer culture and discourages the emergence of more reflexive and critical forms of consumption.
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  • Fuentes, Christian, et al. (författare)
  • Green shopping apps as market devices: materialities, competences and moralities
  • 2014
  • Ingår i: www.nrwa.se.
  • Konferensbidrag (övrigt vetenskapligt)abstract
    • In this paper we examine ethical shopping apps as market devices. Focusing on three “ethical” apps” available on the Swedish market, we examine the prescriptions built into these devices. The preliminary analysis carried out shows that the ethical apps examined all work to encourage and allow certain ethical/responsible consumer practices and subjectivities. They are designed to extend the consumption capabilities of the consumers that use them and shape their ways of seeing and thinking about ethical consumption.
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