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Sökning: WFRF:(Anselmsson Johan)

  • Resultat 1-10 av 37
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1.
  • Anselmsson, Johan, et al. (författare)
  • A comparison of customer perceived service quality in discount versus traditional grocery stores.
  • 2014
  • Ingår i: International Journal of Quality and Service Sciences. - Emerald Group Publishing Limited. - 1756-669X. ; 6:4, s. 369-386
  • Tidskriftsartikel (refereegranskat)abstract
    • Purpose -- The overall purpose of this study is to enhance the understanding of customer perceived service quality within grocery retailing in a North European context. We do this by comparing customer perceived service quality evaluations of the traditional supermarket store with evaluations of the discount store. Design/methodology/approach -- This study is based on empirical data from four store cases (two traditional and two discount stores), including information gained from a total of 542 respondents. In the study, we have used and tested a model of grocery store service quality, presented in Vazquez et al. (2001), with structural equation modelling (LISREL) and traditional multivariate analysis (SPSS). Findings -- The ability of the Vazquez et al. (2001) model to capture customer perceived quality was below 40 per cent for both concepts which signals limited relevance and that important dimensions in the service evaluation could be missing for both of the two concepts, at least in a North European context. The results show that the traditional supermarket outperforms the discount stores on all service aspects but availability and reliability. When comparing the determinants of the service quality evaluation, the two concepts are very similar. Finally, the overall results regarding determinants of service quality show resemblance to retail studies in other countries and cultures. Research limitations/implications -- This study has been limited to investigate service quality in Sweden and from two out of at least five possible retail concepts. As the explanatory power of the model is limited, future studies should explore other possible determinants of service quality, e.g. the role of technological innovations. Practical implications -- Kotler and Keller (2012) proposes five generic differentiation strategies: product, service, people, channels and image. The results suggest that traditional grocery stores that choose to differentiate and position themselves by focusing on service rather than physical product differentiation should work with assortment issues as well. In order to decide which aspect of service to choose and promote, companies should emphasise differences that are considered important by customers, distinct from competitors and superior in terms of delivering the overall benefit -- in this case -- in terms of service quality. The results show that the policy dimension would satisfy all three criterions. Social implications -- The study enhances the understanding of customer perceived service quality within grocery retailing, specifically in comparison between the supermarket and the discount store concept. Originality/value -- This study is the first to focus on whether there is a divergence in service quality and service quality measuring between the traditional supermarket concept and the growing discount concept, and if so to what extent. Furthermore, it is a test of a model that has gained acceptance in Latin and South European countries, but in the context of Northern Europe
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3.
  • Anselmsson, Johan, et al. (författare)
  • An Integrated Retailer Image and Brand Equity Framework : Re-examining, Extending, and Restructuring Retailer Brand Equity
  • 2017
  • Ingår i: Journal of Retailing and Consumer Services. - Elsevier. - 0969-6989. ; 38, s. 194-203
  • Tidskriftsartikel (refereegranskat)abstract
    • Retailers are amongst the world's strongest brands, but little is known about retailer brand equity. In spite of their extensive use, we argue that current operational models are too abstract for understanding the uniqueness of the retail industry and too simplistic to understand the interrelationships among the dimensions in the retailer brand equity building process. This study contributes to the existing and largely generic retailer equity frameworks in three ways: first, by incorporating retail specific dimensions from the retailer image literature; second, by re-examining and developing the structures and relationships between the dimensions of retailer equity by testing alternative structures commonly used in the more general brand equity literature; and finally by creating a short and parsimonious scale for assessing retailer brandequity in different contexts. Three alternative models are compared and tested on six brands in both convenience and shopping goods categories, ranging from discount to middle range price levels. The outcome is an operational framework supporting the main building blocks of the conceptual brand resonance model presented in Keller (2001) with seven dimensions structured in a four-step sequence as awareness → pricing policy, customer service, product quality, physical store → retailer trust → retailer loyalty, thereby describing retailer brand equity as a four-step process. The extended, although parsimonious, 17-item retailer equity scale can be used by academics as well as practitioners to examine the underlying values of retailer brands and has the potential to incorporate additional dimensions and attributes to investigate specific retail contexts without creating lengthy questionnaires.
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4.
  • Anselmsson, Johan (författare)
  • "Använd principer för framgångsrika köpcenter"
  • 2014
  • Ingår i: Sydsvenskan. - Sydsvenska Dagbladet. - 1652-814X.
  • Tidskriftsartikel (populärvet., debatt m.m.)abstract
    • Politiker och kommunala tjänstemän i Malmö har förväxlat vad de själva önskar med hur människor faktiskt beter sig. Det skriver Johan Anselmsson, docent inom handel på Ekonomiskolan vid Lunds Universitet
5.
  • Anselmsson, Johan, et al. (författare)
  • Att genomföra och analysera fokusgruppintervjuer
  • 2002
  • Ingår i: Kreativa metoder inom konsumentforskning - metoder i empirisk belysning. - Institutionen för hushållsvetenskap, Göteborgs universitet. - 91-631-2059-3
  • Bokkapitel (övrigt vetenskapligt)
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6.
  • Anselmsson, Johan, et al. (författare)
  • Brand Equity and the Brand Value Chain : What it is and How to Use it in Practice
  • 2017
  • Ingår i: Brand Theories. - Studentlitteratur AB. - 978-91-44-11624-2 ; s. 65-81
  • Bokkapitel (övrigt vetenskapligt)abstract
    • Many brand managers have long since established the desired core values for their brand, but are still not sure whether they differentiate themselves enough from their most daunting competitors, and whether their brand actually helps to boost sales of their products. This chapter describes a basic brand equity framework for understanding how brand management can create customer value and shareholder value. The chapter starts by describing a conceptual framework and ends with four concrete issues and one case to demonstrate how the brand value chain can be used.
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7.
  • Anselmsson, Johan, et al. (författare)
  • Brand image and customers’ willingness to pay a price premium for food brands
  • 2014
  • Ingår i: Journal of Product & Brand Management. - Emerald Group Publishing Limited. - 1061-0421. ; 23:2, s. 90-102
  • Tidskriftsartikel (refereegranskat)abstract
    • Purpose – The aim is to understand customers' willingness, or unwillingness, to pay a price premium in the market for consumer packaged food and what kind of images brands can use in order to achieve a price premium. Design/methodology/approach – The study is based on a quantitative survey of brand images found in food and branding literature and their impact on loyalty as well as customers' willingness to pay a price premium for consumer packaged food. Findings – The survey shows that quality is a significant determinant of price premium, but adding other image dimensions doubles the predictability and understanding about price premium. The strongest determinants of price premium are social image, uniqueness and home country origin. Other significant determinants are corporate social responsibility (CSR) and awareness. Practical implications – The results help brand managers to recognise the importance of incorporating price premium and to develop a better understanding of what drives price premium in addition to more traditional dimensions as quality and loyalty. Originality/value – In grocery retailing, the competition for customers, margins and price premiums between manufacturer and private labels is fierce. Traditionally, the literature on this competition has focused on quality and product improvements as the main tool for creating distance to low priced competition. This study looks into other more branding related dimensions to distance from price competition
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8.
  • Anselmsson, Johan, et al. (författare)
  • Brand value chain in practise; the relationship between mindset and market performance metrics: A study of the Swedish market for FMCG
  • 2015
  • Ingår i: Journal of Retailing and Consumer Services. - Elsevier. - 0969-6989. ; 25, s. 58-70
  • Tidskriftsartikel (refereegranskat)abstract
    • For decades, managers have analysed, planned and implemented long-term brand strategies based on customer mindset metrics (MSMs). Typically, such MSMs are customer satisfaction, liking, brand preference and Net Promoter Score (NPS). One of the core pillars, in brand management literature, is the assumed link between certain customer-based brand assets, often operationalized as MSMs, and future long-term market performance. However, few studies have systematically and broadly evaluated how the most common MSMs relate to actual performance data. This study investigates the link between the customer MSMs, most commonly used by practitioners, and their relationships with actual market performance. The paper explores 10 MSMs and 14 market performance metrics, in 10 categories, in the Swedish fast-moving consumer goods (FMCG) market. The study is based on survey data from 2007 that is compared to purchase panel household data from 2007 and 2010. Although MSMs are highly correlated to each other, their relations to brands' long-term market performance differ. A more nuanced approach to the MSM-market performance link is proposed, as there appears to be no single “silver bullet” MSM to rely on. Using a cash flow-oriented framework, the authors recommend opting for different MSMs depending on which of the three generic types of market performance (enhanced, sustained or accelerated) are targeted.
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10.
  • Anselmsson, Johan, et al. (författare)
  • Customer-based brand equity and human resource management image : Do retail customers really care about HRM and the employer brand?
  • 2016
  • Ingår i: European Journal of Marketing. - Emerald Group Publishing Limited. - 0309-0566. ; 50:7-8, s. 1185-1208
  • Tidskriftsartikel (refereegranskat)abstract
    • Purpose: The purpose of this study is to investigate the relationship between an organization’s human resource management (HRM) image and its customer-based brand equity. Research into HRM in relation to branding has mostly dealt with how to attract and maintain employees through employer branding. The present study attempts to link HRM directly to marketing and branding aimed at customers as an altruistic dimension of the brand image and as something that applies to customers’ sociological needs. Design/methodology/approach: The study is based on a survey of Swedish customers in two different retail categories: groceries and home decoration. Findings: The results show that HRM image is distinct from a more traditional service image and that there is a significant relationship between favourable customer perceptions of an organization’s HRM and customers’ willingness to buy and pay a premium for products provided by the retail chain. This finding leads to the conclusion that HRM is not only relevant for employer branding, internal branding and operations management but also plays a significant role in building customer-based brand equity. The results show that further integration of HRM and brand management is needed, both in theory and practice. Originality/value: This study takes a holistic approach to marketing and is one of the first attempts to incorporate HRM and employer branding into the customer-based brand equity framework. Implications for future research, retailing and other businesses are discussed in the conclusion.
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