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Sökning: L773:0969 6989 > Lunds universitet

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1.
  • Anselmsson, Johan, et al. (författare)
  • An Integrated Retailer Image and Brand Equity Framework : Re-examining, Extending, and Restructuring Retailer Brand Equity
  • 2017
  • Ingår i: Journal of Retailing and Consumer Services. - Elsevier. - 0969-6989. ; 38, s. 194-203
  • Tidskriftsartikel (refereegranskat)abstract
    • Retailers are amongst the world's strongest brands, but little is known about retailer brand equity. In spite of their extensive use, we argue that current operational models are too abstract for understanding the uniqueness of the retail industry and too simplistic to understand the interrelationships among the dimensions in the retailer brand equity building process. This study contributes to the existing and largely generic retailer equity frameworks in three ways: first, by incorporating retail specific dimensions from the retailer image literature; second, by re-examining and developing the structures and relationships between the dimensions of retailer equity by testing alternative structures commonly used in the more general brand equity literature; and finally by creating a short and parsimonious scale for assessing retailer brandequity in different contexts. Three alternative models are compared and tested on six brands in both convenience and shopping goods categories, ranging from discount to middle range price levels. The outcome is an operational framework supporting the main building blocks of the conceptual brand resonance model presented in Keller (2001) with seven dimensions structured in a four-step sequence as awareness → pricing policy, customer service, product quality, physical store → retailer trust → retailer loyalty, thereby describing retailer brand equity as a four-step process. The extended, although parsimonious, 17-item retailer equity scale can be used by academics as well as practitioners to examine the underlying values of retailer brands and has the potential to incorporate additional dimensions and attributes to investigate specific retail contexts without creating lengthy questionnaires.
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2.
  • Anselmsson, Johan, et al. (författare)
  • Brand value chain in practise; the relationship between mindset and market performance metrics: A study of the Swedish market for FMCG
  • 2015
  • Ingår i: Journal of Retailing and Consumer Services. - Elsevier. - 0969-6989. ; 25, s. 58-70
  • Tidskriftsartikel (refereegranskat)abstract
    • For decades, managers have analysed, planned and implemented long-term brand strategies based on customer mindset metrics (MSMs). Typically, such MSMs are customer satisfaction, liking, brand preference and Net Promoter Score (NPS). One of the core pillars, in brand management literature, is the assumed link between certain customer-based brand assets, often operationalized as MSMs, and future long-term market performance. However, few studies have systematically and broadly evaluated how the most common MSMs relate to actual performance data. This study investigates the link between the customer MSMs, most commonly used by practitioners, and their relationships with actual market performance. The paper explores 10 MSMs and 14 market performance metrics, in 10 categories, in the Swedish fast-moving consumer goods (FMCG) market. The study is based on survey data from 2007 that is compared to purchase panel household data from 2007 and 2010. Although MSMs are highly correlated to each other, their relations to brands' long-term market performance differ. A more nuanced approach to the MSM-market performance link is proposed, as there appears to be no single “silver bullet” MSM to rely on. Using a cash flow-oriented framework, the authors recommend opting for different MSMs depending on which of the three generic types of market performance (enhanced, sustained or accelerated) are targeted.
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3.
  • Anselmsson, Johan (författare)
  • Effects of shopping centre re-investments and improvements on sales and visit growth
  • 2016
  • Ingår i: Journal of Retailing and Consumer Services. - Elsevier. - 0969-6989. ; 32, s. 139-150
  • Tidskriftsartikel (refereegranskat)abstract
    • PurposeEstablished shopping centres have in recent years experienced increasing competition due to a steady increase in newer and bigger centres as well as online shopping. How could existing centres compete on such terms?Design/methodology/approachThis analysis is based on interviews with 96 shopping centre managers in charge of malls that existed in 2008 and 2014, about their improvements during a three-year period and the effects on sales and number of visitors from one year before and one year after that period. The investments and improvements are structured and analysed mainly along seven common categories of shopping centre attributes recognised as determinants of customer satisfaction and/or patronage behaviour in existing research.FindingsThe results show significant positive relationships between shopping centres' improvements and the growth in sales as well as visit rates. The effects are, however, more significant for sales than visit growth. The forms of investment that yielded the greatest positive effect are improvements in physical dimensions such as access, atmosphere the retail mix. Increased investments in less physical dimensions such as promotions, entertainment, refreshments and service had little or no effect.Originality/valuePresent studies on centre renovations and improvements are merely case studies or studies of single cases, but this study deals with larger number of cases and long-term effects. In contrast to previous research on shopping centres and the role of satisfaction and patronage, with recommend balance between physical and non-physical aspects, this study highlights the importance of physical capital dimensions.
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4.
  • Anselmsson, Johan, et al. (författare)
  • The penetration of retailer brands and the impact on consumer prices - A study based on household expenditures for 35 grocery categories
  • 2008
  • Ingår i: Journal of Retailing and Consumer Services. - Elsevier. - 0969-6989. ; 15:1, s. 42-51
  • Tidskriftsartikel (refereegranskat)abstract
    • The aim of this study is to examine the relationship between retailer brand (RB) market shares and consumer prices. Furthermore it investigates whether changes in category price and expenditure are due to changes in customer purchase patterns or changes in relative price levels (price gap) of RBs and national brands (NBs). Data from the market research company GfK's consumer household panel, comprised of purchases made by 3000 Swedish households, for 35 randomly chosen grocery categories during the time period 2001–2004, is analysed. Results show a weak but significant negative relation between RB market share size, and the consumer prices in terms of household expenditures. The price level and changes in price level are first of all due to change in prices of the market leader and secondly due to changes in customer purchase patterns. The results also show some evidence that RBs have greater impact on prices initially, when the RB market share grows from 0% to 10%.
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8.
  • Bäckström, Kristina (författare)
  • Shopping as leisure: An exploration of manifoldness and dynamics in consumers shopping experiences
  • 2011
  • Ingår i: Journal of Retailing and Consumer Services. - Elsevier. - 0969-6989. ; 18, s. 200-209
  • Tidskriftsartikel (refereegranskat)abstract
    • In retailing literature, shopping as a leisure-time enjoyment has typically been examined by the use of economic or psychological approaches. Consumers engaged in this activity have commonly been portrayed as one homogenous segment. Drawing upon a sociocultural approach, this study seeks to improve our understanding of leisure shopping as subjectively experienced. The article illustrates that leisure shopping activities embrace a plethora of meanings and an inherent dynamic, evident for instance in shifts and nuances in consumers ways of experiencing and practising such activities. The results also provide some insights into the interrelation between hedonic and utilitarian aspects of shopping and emphasize that there is a complex relationship between various shopping orientations.
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9.
  • Fuentes, Christian, et al. (författare)
  • Mobile phones and the practice of shopping : A study of how young adults use smartphones to shop
  • 2017
  • Ingår i: Journal of Retailing and Consumer Services. - Elsevier. - 0969-6989. ; 38, s. 137-146
  • Tidskriftsartikel (refereegranskat)abstract
    • The aim of this paper is to explore, illustrate and conceptualise how the introduction of mobile phones transforms the practice of shopping. Drawing on a focus group study of young adults and making use of Practice Theory, this paper shows that the introduction of mobile phones reconfigures the practice of shopping subsequently transforming the agency of consumers. Mobile phones enable consumers to access, store, and process information in new ways; supporting new modes of social shopping, enabling consumers to change the experience of shopping, and making them better equipped economic actors with more access to financial systems and new calculative capacities. While this new agency is beneficial to consumers, it also causes them stress and anxiety.
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10.
  • Fuentes, Christian, et al. (författare)
  • Smartphones and the reconfiguration of retailscapes: Stores, shopping, and digitalization
  • 2017
  • Ingår i: Journal of Retailing and Consumer Services. - Elsevier. - 0969-6989.
  • Tidskriftsartikel (refereegranskat)abstract
    • The aim of this paper is to examine and conceptualize how the integration of smartphones is reconfiguring the retailscapes of stores and the implications that this has for retailers and consumers. Departing from an understandingof retailscapes as socio-material assemblages and drawing on an ethnographic study of mobile shopping, this paper shows how the integration of smartphones into the activities of in-store shopping is reconfiguring how store space is enacted. The integration of this digital device reorganizes the activities of shopping, and new informationscapes, socialscapes, and experiencescapes unfold as a result. In the process, stores are reconfigured, agencies change, and the relationship between consumers and retailers is remade.
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