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2.
  • Hermansson, Cecilia, et al. (författare)
  • Financial advisory services meetings and their impact on saving behavior : A difference-in-difference analysis
  • 2016
  • Ingår i: Journal of Retailing and Consumer Services. - Elsevier. - 0969-6989. ; 30, s. 131-139
  • Tidskriftsartikel (refereegranskat)abstract
    • Earlier research points to negative effects on the risk-weighted return from using financial advisors; moreover, with the incentives given to advisors they seem to increase account turnover as well as the saving volumes directed to mutual funds. In this study, the effects on saving behavior are analyzed and defined as the number of financial products held in stock and the saving volumes transferred monthly to mutual funds. Measuring the near-in-time average effects from one financial advisory meeting on Swedish bank customers, financial products increased by about 2 percent, while funds channeled to mutual funds increased by 22 percent, compared with a control group in which the bank customers had had advisory meetings in the past, but not in the treatment period. This study concludes that the largest effects on saving behavior are observed for the young customers and, in particular, those with low wealth, and for the customers who provide the lowest profitability to the bank. Nevertheless, to conclude that financial advisory meetings are not profitable for the bank is not a proposed managerial implication, rather, the usefulness of an analysis of the time and the actions needed to move customers up into higher profitability is suggested.
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3.
  • Roger, Ström, 1963-, et al. (författare)
  • Mobile marketing A literature review on its value for consumers and retailers
  • 2014
  • Ingår i: Journal of Retailing and Consumer Services. - Oxford : Pergamon Press. - 0969-6989. ; 21:6, s. 1001-1012
  • Tidskriftsartikel (refereegranskat)abstract
    • The article describes the existing knowledge of how mobile marketing can increase the value for consumers and retailers. Mobile device shopping, and consumers' use of mobile devices while shopping is shown to be both an extension of consumers' shopping behaviours developed on Internet-connected desktop and laptop computers (PC), and potentially new behaviours based on a mobile devices' uniquely integrated features such as camera, scanners and GPS. The article focuses on how mobile marketing creates value for consumers and retailers, enabling more precise research and development of managerial concepts and tools while providing both managers and academics with increased understanding of mobile marketing and its value outcomes for retailers. © 2014 Elsevier Ltd.
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