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Sökning: L773:0969 6989 > Högskolan i Jönköping

  • Resultat 1-4 av 4
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1.
  • Marell, A., et al. (författare)
  • Direct and indirect effects on households’ intentions to replace the old car
  • 2004
  • Ingår i: Journal of Retailing and Consumer Services. - 0969-6989. ; 11:1, s. 1-8
  • Tidskriftsartikel (refereegranskat)abstract
    • With the purpose of testing the hypothesis that households' intentions to replace their old car have a direct negative relationship to its perceived quality ('current level') and a direct positive relationship to their aspirations for a new car ('aspiration level'), a rotating panel of car owners were interviewed every fourth month during 2 years. In this data set the hypothesis received support. In addition the results showed that the age of the car, the total number of miles driven, and the number of anticipated repairs affected the current level, whereas marital status, the number of children, consumer confidence, and environmental concern affected the aspiration level.
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2.
  • Jafari, Hamid, et al. (författare)
  • Customization in bicycle retailing
  • 2015
  • Ingår i: Journal of Retailing and Consumer Services. - 0969-6989. ; 23, s. 77-90
  • Tidskriftsartikel (refereegranskat)abstract
    • The purpose of this paper is to explore the process of customization by investigating how retailers and consumers interact in bicycle retailing. The paper focuses on three high-end bicycle retailers. Building on qualitative data gathered through interviews and netnography, this study takes both retailers’ and consumers’ processes into account. The results show that retailers capitalize on external and internal opportunities for co-creation, including new technologies, production and distribution innovations, and social media. Retailers’ planning for co-creation plays a significant role in providing a unique shopping experience for consumers. This includes supply chain solutions such as effective inventory and warehousing systems, partnerships and outsourcing, tracking, and postponement, which facilitate simplicity. Retailers rely on feedback from consumers to improve their planning and implementation processes. In terms of consumer processes, several emotions are evident, including the sense of standing-out and self-esteem, fun and coolness, creativity and imagination, and most importantly, the possibility of reflecting one’s personality in self-designed bikes. Systems that are easy to interact with, such as interactive online configurators, contribute to consumers’ cognitive processes. Loyalty and positive word-of-mouth turns out to be a common manifestation of the behavior associated with such co-creation processes. We also reflect on how, by what means, and why consumers and retailers engage in co-creation through customization, mainly pertaining to learning and innovation. Our results also point to various possible outcomes from such processes for consumer and retailers; including expressing ones personality and individuality for consumers, and providing product variety efficiently, and boosting brand image for retailers.
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3.
  • Nilsson, Pia (författare)
  • The influence of related and unrelated industry diversity on retail firm failure
  • 2016
  • Ingår i: Journal of Retailing and Consumer Services. - 0969-6989. ; 28, s. 219-227
  • Tidskriftsartikel (refereegranskat)abstract
    • The purpose of this paper is to analyse the influence of related and unrelated industry diversity on retail firm failure with a focus on Swedish retailers. The paper develops competing hypotheses from organizational theory and the economics of agglomeration concerning the survival chances of retail firms located in geographic proximity. Hypotheses are tested using a hazard model and a sample of 48,953 retail firms observed during 2002–2010. Key findings show that increases in the local share of similar retail firms is positively related to the risk of failure while there is a negative relation between increases in local industry diversity and the risk of failure. These results indicate that knowledge transfer from a diverse set of industries are important in lowering the failure risk. Differentiating among small and specialized retail firms indicate that there is significant intra-industry heterogeneity in the influence of local industrial composition on the likelihood of failure.
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4.
  • Wallentin, Erik (författare)
  • Demand for cinema and diverging tastes of critics and audiences
  • 2016
  • Ingår i: Journal of Retailing and Consumer Services. - 0969-6989. ; 33, s. 72-81
  • Tidskriftsartikel (refereegranskat)abstract
    • Cinema is an experience good and consumers will use reviews by professional critics to reduce the inherent uncertainty of consumption. Two aspects of demand for cinema is analyzed; the demand of critics and the demand of the audience. Estimations are done in two steps on a set of Swedish data covering cinema ticket sales and review scores. I conclude that there is a great deal of discrepancy between which characteristics the audience favor and which ones professional critics value. On average it is however concluded that there is a positive relationship between review scores and ticket sales. Due to data limitations one cannot conclude whether this is a case of predication or influence.
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  • Resultat 1-4 av 4
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