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1.
  • Clarke, Rodney, et al. (författare)
  • Research needs for assessing online value creation in complex consumer purchase process behavior
  • 2010
  • Ingår i: Journal of Retailing and Consumer Services. - 0969-6989. ; 17:1, s. 53-60
  • Tidskriftsartikel (refereegranskat)abstract
    • Consumers face considerable frustration when purchasing structurally and/or semantically complex <br/><br/>high-involvement products online. Reliance on computer-mediated communications for their <br/><br/>information needs may result in functional and emotional frustration from information overload <br/><br/>and lack of personal trust. This paper proposes a responsive real-time information system as a proxy for <br/><br/>a perceptive sales representative who assesses customer needs based on information exchanges and <br/><br/>then offers appropriate responses. By tracking and analyzing a consumers online activity, vendors can <br/><br/>offer information relevant to the consumers real-time needs, facilitating their purchase process. In <br/><br/>essence, this is a real-time value co-creation process based on the consumer offering cues to vendors <br/><br/>through their key strokes and mouse click activity. This allows for differentiated information offerings <br/><br/>for inexperienced and more experienced consumers, creating value by dynamic information serving. <br/><br/>Where appropriate value is created, consumers will experience less frustration and continue online, <br/><br/>rather than possibly moving offline or to alternative vendors. In examining the bases of consumer <br/><br/>information needs in complex purchases, this paper identifies the data required to enable a responsive <br/><br/>dialog between vendors and consum
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2.
  • Tjärnemo, Heléne, et al. (författare)
  • Swedish food retailers promoting climate smarter food choices : trapped between visions and reality?
  • 2015
  • Ingår i: Journal of Retailing and Consumer Services. - 0969-6989. ; 24, s. 130-139
  • Tidskriftsartikel (refereegranskat)abstract
    • Food retailers are important actors in the development of a more environmentally sustainable food system. They are powerful in their procurement role and have the potential to promote and encourage consumers to buy climate smarter food. While food retailers have developed environmental visions, policies and goals, a major question is to what extent these commitments translate into action in the products sourced and promoted. This paper aims to explore the ways and extent to which food retailers assist consumers to make climate smarter food choices, more specific to reduce their meat consumption, and to identify potential and perceived difficulties towards doing this. The empirical data is based on interviews with 17 Swedish food retail representatives. The findings indicate that food retailers address climate change in their environmental policy statements and have environmental targets for retail operations, such as energy and transport efficiency and recycling of waste. Moreover, retailers promote and encourage consumers to buy organic, local, and seasonal food and to minimize food waste. No initiatives are taken to help consumers reduce their meat consumption. Yet, there is a growing consensus among scientists that meat production is a large contributor to greenhouse gas emissions. Food retailers seem reluctant to guide consumers to climate smarter food choices if it means reducing the meat range or the promotion of meat. To broaden the range of high quality and more expensive meat is seen as a more feasible option. The meat category is perceived as important to attract new and keep loyal customers.
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Tjärnemo, Helene, (1)
Clarke, Rodney, (1)
Kyriazis, E. (1)
Grant, R.G (1)
Södahl, Liv, (1)
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