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Träfflista för sökning "L773:0969 6989 srt2:(2010-2013)"

Sökning: L773:0969 6989 > (2010-2013)

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1.
  • Andersson K, Pernille, et al. (författare)
  • Let the music play or not: the influence of background music on consumer behavior.
  • 2012
  • Ingår i: Journal of Retailing and Consumer Services. - Amsterdam : Elsevier. - 0969-6989. ; 19:6, s. 553-560
  • Tidskriftsartikel (refereegranskat)abstract
    • This study concerns the effect that music has on consumer behavior in two different retail contexts during regular opening hours. Two studies were conducted in a field setting with consumers (N=550). Consumers were recruited to answer questions regarding behavioral measures, attitudes, and mood during days when background music was played. The conclusions from the two studies are that music affects consumer behavior, but also that the type of retail store and gender influences both the strength and direction of the effect
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3.
  • Bäckström, Kristina (författare)
  • Shopping as leisure: An exploration of manifoldness and dynamics in consumers shopping experiences
  • 2011
  • Ingår i: Journal of Retailing and Consumer Services. - Elsevier. - 0969-6989. ; 18, s. 200-209
  • Tidskriftsartikel (refereegranskat)abstract
    • In retailing literature, shopping as a leisure-time enjoyment has typically been examined by the use of economic or psychological approaches. Consumers engaged in this activity have commonly been portrayed as one homogenous segment. Drawing upon a sociocultural approach, this study seeks to improve our understanding of leisure shopping as subjectively experienced. The article illustrates that leisure shopping activities embrace a plethora of meanings and an inherent dynamic, evident for instance in shifts and nuances in consumers ways of experiencing and practising such activities. The results also provide some insights into the interrelation between hedonic and utilitarian aspects of shopping and emphasize that there is a complex relationship between various shopping orientations.
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4.
  • Carling, Kenneth, et al. (författare)
  • Out-of-town shopping and its induced CO2-emissions
  • 2013
  • Ingår i: Journal of Retailing and Consumer Services. - Elsevier. - 0969-6989. ; 20:4, s. 382-388
  • Tidskriftsartikel (refereegranskat)abstract
    • Planning policies in several European countries have aimed at hindering the expansion of out-of-town shopping centers. One argument for this is concern for the increase in transport and a resulting increase in environmental externalities such as CO2-emissions. This concern is weakly founded in science as few studies have attempted to measure CO2-emissions of shopping trips as a function of the location of the shopping centers. In this paper we conduct a counter-factual analysis comparing downtown, edge-of-town and out-of-town shopping. In this comparison we use GPS to track 250 consumers over a time-span of two months in a Swedish region. The GPS-data enters the Oguchi’s formula to obtain shopping trip-specific CO2-emissions. We find that consumers’ out-of-town shopping would generate an excess of 60 per cent CO2-emissions whereas downtown and edge-of-town shopping centers are comparable.
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5.
  • Clarke, Rodney, et al. (författare)
  • Research needs for assessing online value creation in complex consumer purchase process behavior
  • 2010
  • Ingår i: Journal of Retailing and Consumer Services. - 0969-6989. ; 17:1, s. 53-60
  • Tidskriftsartikel (refereegranskat)abstract
    • Consumers face considerable frustration when purchasing structurally and/or semantically complex <br/><br/>high-involvement products online. Reliance on computer-mediated communications for their <br/><br/>information needs may result in functional and emotional frustration from information overload <br/><br/>and lack of personal trust. This paper proposes a responsive real-time information system as a proxy for <br/><br/>a perceptive sales representative who assesses customer needs based on information exchanges and <br/><br/>then offers appropriate responses. By tracking and analyzing a consumers online activity, vendors can <br/><br/>offer information relevant to the consumers real-time needs, facilitating their purchase process. In <br/><br/>essence, this is a real-time value co-creation process based on the consumer offering cues to vendors <br/><br/>through their key strokes and mouse click activity. This allows for differentiated information offerings <br/><br/>for inexperienced and more experienced consumers, creating value by dynamic information serving. <br/><br/>Where appropriate value is created, consumers will experience less frustration and continue online, <br/><br/>rather than possibly moving offline or to alternative vendors. In examining the bases of consumer <br/><br/>information needs in complex purchases, this paper identifies the data required to enable a responsive <br/><br/>dialog between vendors and consum
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6.
  • Daunfeldt, S. -O, et al. (författare)
  • Does Gibrat's law hold for retailing? : Evidence from Sweden
  • 2012
  • Ingår i: Journal of Retailing and Consumer Services. - 0969-6989. ; 19:5, s. 464-469
  • Tidskriftsartikel (refereegranskat)abstract
    • Gibrat's Law predicts that firm growth is a purely random effect and therefore should be independent of firm size. The purpose of this paper is to test Gibrat's law within the retail industry, using a novel data-set comprising all surviving Swedish limited liability companies active at some point between 1998 and 2004. Very few studies have previously investigated whether Gibrat's Law seems to hold for retailing, and they are based on highly aggregated data. Our results indicate that Gibrat's Law can be rejected for a large majority of five-digit retail industries in Sweden, since small retail firms tend to grow faster than large ones. © 2012 Elsevier Ltd.
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7.
  • Olsson, Lars E., et al. (författare)
  • Measuring service experience : Applying the satisfaction with travel scale in public transport
  • 2012
  • Ingår i: Journal of Retailing and Consumer Services. - Elsevier. - 0969-6989. ; 19, s. 413-418
  • Tidskriftsartikel (refereegranskat)abstract
    • It is argued that favorable customer service experiences are crucial for the success of a company’s offering, and research on the subject is growing rapidly. However, instruments for measuring service experience are not readily available. This study applies and validates the Satisfaction with Travel Scale (STS) for measuring the service experience in public transport. The results confirm that service experience is multidimensional, consisting of a cognitive dimension related to service quality and two affective dimensions related to positive activation, such as enthusiasm or boredom, and positive deactivation, such as relaxation or stress.
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8.
  • Parment, Anders, 1972- (författare)
  • Generation Y vs. Baby Boomers : shopping behavior, buyer involvement and implications for retailing
  • 2013
  • Ingår i: Journal of Retailing and Consumer Services. - London : Elsevier. - 0969-6989. ; 20:2, s. 189-199
  • Tidskriftsartikel (refereegranskat)abstract
    • This paper presents some significant empirical findings about generational cohorts and their shopping behavior. Marketing has long relied on the use of market segmentation. While birth age has been a useful way to create groups, it describes segments but does not help to understand segment motivations. However, environmental events experienced during one’s coming of age create values that remain relatively unchanged throughout one’s life. Such values provide a common bond for those in that age group, or generational cohort. Segmenting by ‘coming of age’ age provides a richer segmentation approach than birth age. This study compares two significant cohorts: Baby Boomers and Generation Y, with respect to their shopping behavior and purchase involvement for food, clothing and automobiles. For the three types of products, Baby Boomers value the retail experience and in-store service higher than Generation Y. For Baby Boomers, the purchase process starts with a retailer the consumer trusts, who gives advice for choosing the right product, while for Generation Y, the purchase process starts with choosing a product. This study presents implications for retail strategies that have an appeal to different generational cohorts and considers how retailers should deal with building customer relationships.
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9.
  • Pedersen, Tore, 1961-, et al. (författare)
  • The role of predicted, on-line experienced and remembered satisfaction in current choice to use public transport services
  • 2011
  • Ingår i: Journal of Retailing and Consumer Services. - 0969-6989. ; 18:5, s. 471-475
  • Tidskriftsartikel (refereegranskat)abstract
    • A longitudinal field study investigated the role of predicted, on-line experienced and remembered satisfaction in the current use of public transport. Sixty-two car users voluntarily travelled by public transport for a period of one month and ratings of predicted, on-line experienced and remembered satisfaction were collected. The results showed that remembered satisfaction with public transport was significantly lower than on-line experienced satisfaction. Furthermore, overall remembered satisfaction accounted for current public transport use, whereas on-line experienced satisfaction did not. Results suggest that recollection of satisfaction with public transport is negatively biased. This bias affects current choice to travel by public transport.
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10.
  • Steyn, Peter, et al. (författare)
  • A cross-cultural study of the perceived benefits of a retailer loyalty scheme in Asia
  • 2010
  • Ingår i: Journal of Retailing and Consumer Services. - 0969-6989. ; 17:5, s. 355-373
  • Tidskriftsartikel (refereegranskat)abstract
    • The aim of this paper is to explore loyalty, loyalty schemes, and loyalty cards, as well as the internationalisation of loyalty schemes. We focus on loyalty schemes in Asia to define the primary objective of our study: to assess the impact of perceived benefits on the feelings of participants of a specific retailer's loyalty scheme, as well as customer loyalty towards the retailer. A literature review of loyalty schemes and loyalty cards is undertaken as well as the internationalisation of these cards. A survey was conducted in five Asian countries in which Toys'R'Us operates, namely Singapore, Malaysia, Hong Kong, Taiwan, and Thailand. Data was collected among members of the Toys'R'Us Star Card loyalty programme. Structural equation modelling was used to build a model that can be used to explain the simultaneous structural relations between perceived benefits, emotional feelings, and loyalty behaviours. Invariance testing was applied in order to test whether the model holds across the five countries. Our findings suggest that perceived benefits have a weak direct effect on loyalty behaviours. However, perceived benefits have a much stronger effect on feelings, which in turn have a strong effect on loyalty behaviours. We also found subtle differences between the countries in the study, which could either be attributed to cultural differences, to marketing practices, or to both, which can only be ascertained through further research.
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