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Sökning: onr:"swepub:oai:lup.lub.lu.se:29022c37-48f2-4966-80e4-bdcfc8c28f23" > The penetration of ...

The penetration of retailer brands and the impact on consumer prices - A study based on household expenditures for 35 grocery categories

Anselmsson, Johan, (författare)
Lunds universitet, Lund University, Ekonomihögskolan, Lund University School of Economics and Management, LUSEM, Företagsekonomiska institutionen, Department of Business Administration
Johansson, Ulf, (författare)
Lunds universitet, Lund University, Ekonomihögskolan, Lund University School of Economics and Management, LUSEM, Företagsekonomiska institutionen, Department of Business Administration
Bondesson, Niklas, (författare)
Lunds universitet, Lund University, Ekonomihögskolan, Lund University School of Economics and Management, LUSEM, Företagsekonomiska institutionen, Department of Business Administration
visa fler...
Marañon, Antonio, (författare)
GfK Sweden AB
visa färre...
Lunds universitet Företagsekonomiska institutionen. (creator_code:org_t)
2008
Engelska.
Ingår i: Journal of Retailing and Consumer Services. - Elsevier. - 0969-6989. ; 15:1, s. 42-51
  • Tidskriftsartikel (refereegranskat)
Abstract Ämnesord
Stäng  
  • The aim of this study is to examine the relationship between retailer brand (RB) market shares and consumer prices. Furthermore it investigates whether changes in category price and expenditure are due to changes in customer purchase patterns or changes in relative price levels (price gap) of RBs and national brands (NBs). Data from the market research company GfK's consumer household panel, comprised of purchases made by 3000 Swedish households, for 35 randomly chosen grocery categories during the time period 2001–2004, is analysed. Results show a weak but significant negative relation between RB market share size, and the consumer prices in terms of household expenditures. The price level and changes in price level are first of all due to change in prices of the market leader and secondly due to changes in customer purchase patterns. The results also show some evidence that RBs have greater impact on prices initially, when the RB market share grows from 0% to 10%.

Ämnesord

SAMHÄLLSVETENSKAP  -- Ekonomi och näringsliv (hsv//swe)
SOCIAL SCIENCES  -- Economics and Business (hsv//eng)
SAMHÄLLSVETENSKAP  -- Ekonomi och näringsliv -- Företagsekonomi (hsv//swe)
SOCIAL SCIENCES  -- Economics and Business -- Business Administration (hsv//eng)

Nyckelord

Retailer brands
Private labels
Store brands
Purchase patterns
Consumer prices

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